Responsive ecommerce web design Calgary is a set of techniques used in ecommerce development to make an images and layout of a website flexible. In short, the practice makes websites adapt to the size of the users browser window screen, using fluid dimensions. Take a look at some examples we put together earlier on, five examples of responsive ecommerce web design Calgary. Looking at these will give you a better idea of the practice in action.
Responsive Magento Templates Ecommerce web design Toronto is the workaround answer to accessibility that is efficient yet profitable. If a site is not easily viewed on desktop and laptop systems as well as smartphones and tablets, all of which come in different resolutions and screen sizes, it is nearly the same as not being viewed at all. Dealing with this accessibility issue tends to work against the whole point of having an internet presence and create an issue that must be seriously contemplated.
In the web 0.1 era when static one-page websites were created, things were pretty much simple, at least as we see them in today’s day and age. Gradually, mobile was introduced and it went through several transformations which continue till today. Along came other devices as well, such as Notebook and Kindle. While the marketing geeks have always remained on the pursuit for better ways of reaching the customers and target audience, web has remained the most cost effective way of communicating with them (one way initially and two way today) with best ROI.
This has opened new avenues to forge transparent and uninhibited conversations and has hence kept marketing teams on its toes to design their communique or websites suited for the not just each screen size but also the features of the each medium or device.
As mobile devices, first cellular phones, then tablets and smart-phones, became more prevalent, it soon became obvious that sites designed for display on a PC, using Internet Explorer, Chrome, Firefox or some other browser, were all but unreadable on those mobile devices.
Some site owners attempted to make their sites display acceptably on smaller, handheld devices, usually with limited or no success.
Eventually, as the need to display properly on these devices was obviously taking on greater importance, some went so far as to build additional pages – sometimes even duplicating their entire site – so they could capture that growing share of the market.
This created other problems, of course. The point that many were missing is that they were approaching the issue from the wrong direction.
Set aside entirely the notion of a separate site for mobile devices… that’s a poor workaround, at best. The real problem is created by building a complex site, intended for display on PCs, and then trying to “dumb it down” for mobile displays.
The Proper Approach
Doesn’t it make more sense to build a basic site, and then find a logical way for it to suit every display?
That’s exactly what responsive ecommerce web design Calgary accomplishes. Using HTML5+CSS3, augmented by media queries, a basic website design can be made to display properly on any size and style of device, from a PC (2560px) down to an iPhone (320px).
Media queries, coupled with a fluid proportion-based grid, allows the site to query the display type and max-width, which then allows the CSS3 to tailor the display accordingly according to the device. Shifts from 3 columns to 2 columns are implemented fluidly and transparently, with displays optimized for the characteristics of each device.
What is Gained by Responsive Ecommerce Web Design?
Essentially, you achieve an adaptive design by making your CSS override your standard layout structure, based upon the viewport in the user’s hand.
This may seem like an over-simplified explanation of what a responsive ecommerce web design Calgary does, but it’s really that simple. And the steps to harness this capability really aren’t that complicated, either. They include:
Encompass your header, content, widgets and footer in a page-wrap container – in this fashion, the width of that container can be modified by the CSS3 to suit different viewport widths. This gives your CSS3 a nice neat package it can resize, as needed;
- Reset of the HTLM5 elements to block – this establishes the block of elements to be handled;
- Building the main structure CSS – this sets the width and float for the various elements within the block;
- Setting up Media Queries – these determine which CSS3 set to follow, depending upon the target device characteristics;
- Setting up Fluid Layout – this allows you to set the percentage of width of individual elements in the main structure CSS which should be applied to specific displays.
- Width of images and embedded videos – here you can set the percentage of the display’s maximum width that an image or embedded video may occupy.
The end result is a fluid display which will appropriately fill the area allowed on essentially any mobile device, while the basic design still displays as intended on a PC.