A while back, I wrote about what a good bounce rate in Google Analytics was. What it boils down to is that there is no good bounce rate, because every website or webpage is going to have a different goal. Some sites/pages will have a higher bounce rate because they are more informational; while others are going to have a low bounce rate because they are just one page of many that users want to read through SEO San Jose.
Maybe You Want a High Bounce Rate
A high bounce rate is only a problem when people leave your website without doing what you want them to do. Depending on the webpage, it might lend itself to having a high bounce rate. For example:
- Blog Posts tend to have high bounce rates because they are so targeted and answer a singular question the searcher has.
- Landing Pages (from a paid campaign or other types of the landing page) force users to make a simple choice: convert (sign up, buy, call, contact, etc.) or leave the page.
- Well optimized pages that give searchers all the information they need.
So the first question is: is it a certain page that has a high bounce rate (if yes, see above)? Or, is it your entire website?
Maybe You Want Your Bounce Rate a Little Lower…
If visitors simply aren’t converting on your website (and a high bounce rate is to blame), there are a few things you can try.
- Optimize. Whether it’s a landing page or just a regular page on your website, users may have found your website and been led to believe it was something it wasn’t. It simply wasn’t well optimized. Perhaps it’s time to go back to your keyword analysis and reevaluate what you’re optimizing for San Jose SEO Services.
- Create More Pages. It might be that your page is optimized for too many terms. In this instance, users may or may not find what they need because the page has too much information on it. If this is the case, it’s time to create more targeted pages that are optimized for more specific keywords.
- Don’t Forget Your Call to Action. Did you forget to keep it simple, stupid? Make it easy for your users to take the next step and contact you, buy now, or sign up.
So you see, it’s not always about making your bounce rate lower, sometimes you want it to be higher!