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SEO Services To Accelerate Growth Of Your Business

SEO Services To Accelerate Growth Of Your Business

Marketing is probably the most important element of all businesses, although other elements like administration, HR, accounting, and operations cannot be ignored or overlooked. We give highest importance to marketing because it is like the ‘Moment Of Truth’ for any business, where all efforts are made to connect with the prospective clients or customers.

When we look at the online marketing aspect of businesses, we don’t find it to be too different. At the end of the day, all that matters is the number of people buying your products, or subscribing for your services. You could accelerate the growth of your business by hiring seo services los angeles ca to promote your website.

When someone looks for information over the net, they go to some popular search engine optimisation provider and enter their search terms. It is basically the interest shown by people pertaining to some particular information. By doing this, they are more likely to become the target or potential customers to some business, which could actually cater to their needs.

For example, if you search for computer accessories on search engines, the top results will be of business websites that sell those products. Similarly, if you are looking for broadband services in your city, you will get a listing of all the popular service providers in your city.

seo services los angeles ca
seo services los angeles ca

Well, in those cases, the customers are directly approaching with their needs, and converting those prospects is quite easy. You don’t really need help from companies providing SEO services for that.

However, around 80% of people searching information might have their needs, but they might be a little unsure about them. These are the kind of people who are looking for more information before making up their minds. If your website has quality content to satisfy their need for information, they are more likely to buy your products or services.

Those targeted audience will be able to reach you only if your website shows up in the first few pages of search engine results. This is why you need to take assistance from businesses that offer SEO consulting services. They will help you reach out to your target customers by using various strategies.

The entire process of diverting the traffic from the search engine optimization packages to your website can be termed as search engine optimization or SEO. It is a very complex process and it requires a lot of research and ongoing operations. The SEO consulting firms will have the necessary expertise to do that job for you.

Firstly, you will need to look up the net and zero in on the right company that offers SEO services. However, you will need to make sure that you hire the right company to promote your business website.

Here are a few things that you might want to know about them before choosing them:

  • What would they charge you as the initial setup fees, and what would be their ongoing monthly charges
  • For how many years have they been in business, and who are their clientele
  • How much time would they take to get your website listed on the first 2 search results pages
  • Will they keep you updated on progress regularly
  • If they have to redo your website, will they provide you with the with source pages that they develop for you
  • If any seo in los angeles is able to satisfy you on the above mentioned points, you could go ahead and try them out on a short term contract.

We provide the best info about SEO consulting and SEO services

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Organic Fairtrade Cotton – Peacock Blue Pointelle Babygrow

Organic Fairtrade Cotton – Peacock Blue Pointelle Babygrow

organic clothes baby
organic clothes baby

New this season are our soft delicate pointelle babygrows with an embroidered moon and stars on the pocket. Our unisex playsuit is made from super soft organic clothes baby, perfect for your little one to wiggle about in.

Why so special?

  • All our babygrows are sized a little bit bigger so you get more wear out of them and will fit cloth and conventional nappies alike.
  • Popper opening on the legs for easy dressing.
  • Made from the best quality 100% organic Fairtrade cotton.
  • Machine washable

Free Delivery on all UK orders

UK DELIVERY OPTIONS

Royal Mail Standard – 2 to 4 Working Days – FREE

Royal Mail 1st Class – 1 to 2 Working Days – £3.40

Next Working Day DHL Express – £9 (If ordered before 1 pm Mon to Fri)

EUROPEAN DELIVERY OPTIONS

European Standard Delivery – Estimated delivery within 7 working days – £7.50 (Free for orders over £100)

European DHL Express – 3 to 4 working days – £20

NORTH AMERICA DELIVERY OPTIONS

North America Standard Delivery- up to 2 weeks – £12 (Free for orders over £100)

North America – DHL Express – 3 to 6 working days – £20

AUSTRALIA DELIVERY OPTIONS

Australia Standard Delivery – up to 2 weeks – £14 (Free for orders over £100)

Australia – DHL Express – 3 to 6 working days – £26

REST OF WORLD DELIVERY OPTIONS

Rest of World Standard Delivery – Up to 2 weeks – £14 (Free for orders over £100)

Rest of World – DHL Express – 3 to 6 working days- £28

*If you are ordering from outside the UK or European Union local taxes and import duties may be applicable and payable when the delivery reaches the specified destination. You are responsible for payment of any such taxes and import duties. Please contact your local customs office for further information before placing your order. We cannot predict their amount or have any control over these.

**Please note! In the rare instance that your delivery is very heavy we may contact you for extra delivery costs.

DISPATCH TIMES

If your order has been accepted, we will dispatch your order as quickly as possible Monday to Friday. Orders placed after 1pm on Fridays will be dispatched the following Monday. For any orders placed over the weekend, these will be processed the following Monday.

TRACKING

Once your order has been fulfilled we will send you a confirmation email to the address you entered in your order. If you selected an express courier option, this will include your unique tracking number to track your parcel. You can track the progress of your delivery from despatch to delivery.

Returns Policy

We hope you love everything you order, but in case you don’t, not to worry. We will happily accept returns for unused merchandise in its original condition at time of purchase for up to 30 days from purchase date.

For items purchased on www.tillyandjasper.co.uk, we offer a full refund (with the exception of gift wrapping and shipping expenses associated with the order) if they are returned in their original condition within 30 days of purchase.

If in the unlikely event your product has a manufacturing defect, please contact us at support@tillyandjasper.com or call us on 020 7193 6913. We are here to help and resolve any concerns Monday through Saturday from 9am GMT to 6pm GMT.

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Rosacea Skincare: Gentle Products for Super Sensitive Skin

Rosacea Skincare: Gentle Products for Super Sensitive Skin

The colder, drier weather can aggravate irritation and skin conditions such as rosacea. Today, we’ll be discussing rosacea skincare: ways that you can nourish and soothe rosacea-prone skin. These products and tips can also be used for the sensitive and irritated skin as we head into the winter.

What is Rosacea?

Rosacea is a skin condition that starts with a tendency to blush or flush easily. It can become more pronounced, with inflamed, red capillaries (blood vessels) under the skin, red bumps, and more. The American Academy of Dermatology identifies 4 types of rosacea:

  1. Erythematotelangiectatic rosacea: Redness, flushing, visible blood vessels.
  2. Papulopustular rosacea: Redness, swelling, and acne-like breakouts.
  3. Phymatous rosacea: Skin thickens and has a bumpy texture.
  4. Ocular rosacea: Eyes red and irritated, eyelids can be swollen, and a person may have what looks like a sty.
(Source: AAD)

Rosacea can affect many different skin types, from dry to oily, but most skin types affected by rosacea are very sensitive and may experience burning and stinging.

Rosacea is a common skin condition that affects millions of people worldwide. However, we still don’t have a clear idea of what causes it, or why some people are affected. Experts believe that an over-reactive immune response may be part of the cause, or a skin mite called Demodex, that lives on everyone’s skin, may be to blame. Still, others believe that rosacea may be related to gut/intestinal health. Either way, there is as yet no cure for the condition, though there are things you can do to soothe the skin.

If you have rosacea, it’s a good idea to see a dermatologist, who can help get you on a treatment plan to prevent the condition from worsening. You can also follow the following rosacea skincare tips.

Rosacea Skincare – Protecting and Soothing The Skin

Use SPF Every Day

People with rosacea are often very sensitive to the sun. Be sure to protect your skin every day with a strong, broad-spectrum SPF product. This can help prevent flare-ups and, because experts believe sun damage is one of the causes of rosacea, will help prevent it from getting worse.

When looking for a sunscreen, look for a gentle formula that does not contain irritants such as alcohol.

Whamisa Sun Cream SPF50 PA++++

Sometimes those with ultra-sensitive skin do better with a mineral sunscreen. If a chemical or combination chemical-mineral sunscreen isn’t working for you, you may want to try a mineral only product. The Whamisa sun cream provides very strong UVA and UVB protection with ONLY zinc oxide as a sunblock. This physical sun protection deflects the sun’s rays and is one of the few very strong UVA filters. In addition, zinc oxide is a natural anti-inflammatory substance that can help soothe irritated skin

Use Extremely Gentle Cleansers

When looking for rosacea skin care products, avoid anything that strips or dries out the skin, which can exacerbate irritation and inflammation. While a very gentle foam cleanser may work, it’s even better to look for oil-based, cream or milk-based, or micellar water cleansers that don’t use harsh surfactants but cleanse your skin effectively.

Whamisa Foam Cleansing Cream

This gentle creamy cleanser lathers up to remove makeup and impurities without stripping skin dry. This sulfate-free cream does not use harsh surfactants. You can combine this with a makeup remover to thoroughly cleanse skin without irritating it further.

A by Bom Ultra Watery Eoseongcho Cleanser

Sometimes with irritated and sensitive skin, even the gentlest foaming cleansing is too much. In this case, stick to oil-based or cream-based cleansers, like the A by Bom Ultra Water Eoseongcho Cleanser. This silky balm melts into an oil on contact with your skin, protecting it as you gently massage it over your face to remove makeup and impurities. With no harsh surfactants, this cleanser will get your skin super clean without drying.

Moisturize and Soothe Your Skin

Keeping skin moist and hydrated will help it to heal and prevent damage and infection. Keeping skin moisturized helps prevent tiny fissures in the skin’s barrier that allow bacteria to enter. Look for soothing skincare products that contain skin healing (and skin-identical) substances such as ceramides, hyaluronic acid, and beta-glucan to promote healing. Keeping to a relatively short ingredient list will reduce the chances of irritation.

Cosrx Honey Ceramide Full Moisture Cream

The Cosrx Honey Ceramide Full Moisture Cream sinks deep into skin to soothe, moisturize, and protect. With naturally anti-bacterial and moisturizing honey extract, as well as emollient ingredients like betaine and sunflower oil, this ceramide-infused cream leaves skin supple and hydrated.

Benton BHA Aloe Skin Toner

This incredibly soothing and gentle aloe-based toner hydrates and soothes irritation for calm, more even-toned skin. Aloe, hyaluronic acid, and snail mucin calm inflamed skin and promote faster healing. This gentle toner contains a small amount of BHA (salicylic acid), which can help to keep pores clear and to gently slough off excess dead skin, and has an anti-inflammatory effect as well. This is a fan favorite for a soothing irritated skin.

Following these rosacea skincare tips may not make your rosacea go away completely, but may keep flare-ups in check and make it easier to go about your everyday life without stinging and burning skin. Protecting, gently cleansing, and moisturizing your skin can make a huge difference in how your skin feels.

Stay warm out there, beauties! Until next time!

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7 Ideas for a Unique and Unforgettable Hens Night Sydney

7 Ideas for a Unique and Unforgettable Hens Night Sydney

Hens night Sydney is for all those into a BDSM/Fetish lifestyle.

The events are run by franky58 who has been on the scene for 16 years.

To attend a Hens night Sydney Party advance booking is required, to get on the guest list you need to contact the organiser to request an invitation.

We are not a Swingers Event.

Hens night Sydney
Hens night Sydney

The Hens night Sydney is run by friendly staffs who aim to make your visit an enjoyable and safe one.

The venue has a spacious dungeon room upstairs, which has a good selection of play equipment, including an electric hoist and a cage.

On the ground floor you will find the reception, Changing room, a medical play room, a play room as well as a chill out room for those who want to relax and chat.

Male and Female toilets are also found on the ground floor.

Hot and cold soft drinks and snacks are available to buy at very reasonable prices. Although the venue is not licenced, you are welcome to bring your own drinks.

We offer a meet and greet service and newbies will be made very welcome.

Background music to suit all tastes.

A buffet is laid on each month; constitutions towards it are always welcome.

The venue is located on an industrial estate so you can arrive dressed to impress without being seen.

We have plenty of car parking places.

A smoking area is situated at the rear of the building.

Are you planning a Hens night Sydney, or bachelorette party?

Have you ever been to a Hens night Sydney party that was an utter disappointment and really boring?

Well here is your chance to spice up the hen celebration and make it an exciting and memorable Hens night Sydney event. Hens night fun has created the essential Hens night Sydney party pack you will need to make your party a huge success. As well as making the planning and preparation that much easier for you.

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Now Baby Shoes Match with Organic Clothes Baby

Now Baby Shoes Match with Organic Clothes Baby

See how the Baby Shoes have evolved

When you think how you possibly love all styles of UG’s or similar kinds of boots come the cold weather, imagine your baby in these baby shoes as well, it would be so cool. I love all those furry styles, very trendy as well, I seen the most adorable pair in soft baby pink fur in Kids Emporium in London, United Kingdom. See all the soft leather shoes for your baby cu-tie ones to match all the inexpensive organic clothes baby.

Some of the designs of Baby Shoes

Organic Baby Clothes
Organic Baby Clothes

Shooshoo – so adorable soft leather with a soft sole baby shoes, infant shoes, with little boats on, planes, stars, car, animals’ faces like hippo, lion, elephant. It comes in sports style almost like Nike or Addidas style. You can also find some cool boots and shoes with rubber sole, Velcro closing

UG

Erin baby bootie the infant UG made with sheepskin from UG Australia by expert craftsman. It comes in a simple Velcro closure for making it easy to get on and off.

Find these Arly boots from UG Australia, and they come with suede upper in a ankle boot style and round toe. It comes with an elasticized Velcro instep strap, a lined and cushioned foot.

Now Baby Shoes Now Baby Shoes

Cute Honey is a pint-sized version of the classic Mary Jane style for the smallest of feet. It comes in lambskin lining with genuine sheepskin to keep your little one cozy.

Other places to find cute Baby Shoes

Of course with factory outlets are great for finding adorable baby shoes, Access Park in Kenilworth with all the sports shops have great styles of trendy baby sport shoes.

Get Cute Baby Clothing.

Click the banner on top for shopping in United Kingdom from Organic baby.

Get shopping and have fun finding all those Baby Shoes.

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President Trump on Social Security and Medicare: What Can You Expect?

President Trump on Social Security and Medicare: What Can You Expect?

Trump and Medicare: Whether you’re already receiving Social Security payments or are California open enrollment planning to enroll in Medicare in the near future, you may be concerned about proposed changes to the funding and structure of these programs. Although President Trump has promised to preserve Social Security and Medicare benefits for seniors, his initial budget proposal included some significant cuts to the Social Security Disability and Medicaid programs.

However, despite Republican control of the House and Senate, President Trump has faced a tough uphill climb when it comes to getting certain campaign initiatives implemented, making it more difficult to predict whether any projected changes to these programs will succeed. Read on to learn more about President Trump’s proposed changes to Medicare and Social Security and how they could affect current and future beneficiaries.

Trump on Social Security and Medicare

california open enrollment
california open enrollment

During his 2016 presidential campaign, Trump promised to leave Social Security and Medicare untouched while delivering savings to both these federal programs. After winning the presidency, he continued to maintain his commitment to keeping insurance costs low for seniors without compromising medical coverage or Social Security benefits.

However, President Trump’s budget director Mick Mulvaney has indicated his intent to recommend changes to the Social Security program, including cutting eligibility for benefits for some earners who are currently at least 12 years away from the full retirement age of 67. Mulvaney has also recommended raising the Social Security retirement age as more and more Baby Boomers enter their sixties and begin claiming benefits. These changes, if implemented, could significantly change the landscape of Social Security.

Trump and Social Security Disability

In addition to the budget director’s proposed changes to Social Security retirement, President Trump has indicated his intent to make some major cuts to the Social Security Disability (SSDI) program. SSDI provides monthly benefits for those who are too disabled to hold down a full-time job. Although SSDI and Social Security retirement are funded through different sources of revenue, many assume that cuts to SSDI would help balance the budget if no (or few) changes are made to Social Security retirement.

President Trump and his administration have defended criticism of the proposed cuts to SSDI by pointing to the steep increase in SSDI claims over the past few years as evidence of fraud; indeed, in many rural counties, there are more adults receiving SSDI than there are working. Democrats counter that this increase in claims is the expected side effect of an aging population.

Because those who begin receiving SSDI before retirement age won’t be eligible to convert to Social Security retirement benefits until age 66 (as compared to early retirees who can begin claiming benefits at age 62), individuals who might otherwise be receiving retirement benefits are instead placed on the SSDI rolls. This may be part of the reason behind the near-doubling of the number of SSDI recipients between 1996 and 2015.

Regardless of the cause of the rapid increase in SSDI claims, cuts to this program could harm millions of Americans, including many of those who live in counties that overwhelmingly voted for Trump in 2016.

Trump and Medicaid

President Trump has proposed changes to the Medicaid program, which can pay for nursing care and other medical care for those who don’t have enough assets to afford a private nursing home or health insurance. Under the current system, the federal government provides Medicaid block grants to states; the amount each state receives depends on the number of its residents that have signed up for Medicaid.

President Trump has hinted at cutting these grants, putting states on the hook for most of their own Medicaid costs. The likely outcome of these federal cuts would be cuts at the state level; few states have the budget reserves to pay these expenses or the political capital to raise taxes.

Trump and Medicare 

The Trump Medicare proposal has been a source of relief for many nervous seniors—unlike his proposed cuts to the SSDI and Medicaid programs, Medicare will remained untouched under the current Trump budget plan.

The Trump budget proposal has drawn criticism, including some within the president’s own party, who cite the Congressional Budget Office’s data indicating that up to $9.5 billion could be saved each year by streamlining and simplifying Medicare rather than continuing to pay out benefits at the present level. Indeed, Medicare comes in third (after the military and Social Security) for total federal spending.

However, as President Trump’s budget proposal currently stands, the Medicare program should remain unchanged for the short term. This can provide seniors with the ability to do some pre-planning before the next open enrollment period to accurately estimate costs and coverage for the next calendar year.

Because the future of Medicare funding can be uncertain and changes to benefits may happen without much warning or time to plan, it can always pay to use an independent Medicare advisor to help you determine which supplements and coverage levels are right for you.

Source: https://insurelife.life/president-trump-on-social-security-and-medicare-what-can-you-expect/

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Decorate Your Child’s Room With Attractive Nursery Wall Art Designs

Decorate Your Child’s Room With Attractive Nursery Wall Art Designs

Are you looking for inexpensive way to give your childs room some personality? Fun wall art will make a difference. Many artistic wall art for nursery designs are available in the marketplace but you will find the unique hand painted designs from the Di Lewis Collection are creative and colorful.  Choose from a wide selection of wall art for nursery prints that match your color scheme and add a magical touch to the room.

Don’t be satisfied with mass market cookie cutter designs that look like everyone else. Search for wall art for nursery designs that are that are bright and happy to create the mood of the room.  Before you start looking for wall art designs, you should decide where you would like to hang them.  Measurements should be taken to make sure that the wall art piece you purchase fits the space.

Adorn Your Space With Wall Art

THE GARDEN FAIRY ART PRINT
THE GARDEN FAIRY ART PRINT

When you start searching for wall art designs online, you should not be surprised to find that the options are endless and it’s not unusual for one to have difficulty in making a choice. You can create a new look for any project with the right designs. Search for some fun and exciting pieces to hang. The wall art piece you pick should match or complement the existing décor of the room. Select colors that are harmonious with the color of the walls and compliment the furnishings. Don’t be afraid to mix contemporary art with traditional furniture. This will often create a desirable effect and the wall art will become a focal point in the room.

Buy online.  You can place your order with just a few clicks of your mouse or with a tap on your mobile phone and get the wall art materials delivered direct to your door. One can save a lot of time and money by purchasing online and find a large selection.  Take some time to have a look at the available designs and quality and make the right decision to make your home look great. Di Lewis offers a wide collection of wall art designs in a variety of styles including Abstract wall art, Impressionist wall art and wall art for nursery just to mention a few, and offers value for money.

TOMMY TORTOISE ART PRINT
TOMMY TORTOISE ART PRINT

Wall art can enhance the look and feel of any room. Whether you need simple wall art for your office or an attractive, eye-catchy design for your living room, Di Lewis offers a wide selection. If you want to buy a unique gift for someone, consider purchasing wall art designs. You will remain in their memory each time they see it on their wall.

Good wall art designs will complement any space.  Different colors, styles, and designs of wall art prints are available in the market but many lack personality. Pick the best ones from the Di Lewis collection and bring your room to life.

Di Lewis is a one stop destination for all types of colorful wall art designs including nursery wall art, fashion illustrations, vintage inspired wall art and more. With an aim to deliver quality products and services, the company sells unique wall art designs catering to a broad clientele seeking to add interest to their surroundings.

Source: https://www.dilewis.com/blogs/news/decorate-your-child-s-room-with-attractive-nursery-wall-art-designs

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BORA BORA ART PRINT

BORA BORA ART PRINT

modern wall decor for living room
modern wall decor for living room
  • A Di Lewis Studios design, printed in the USA
  • Gallery quality Premium Giclée print using Epson archival inks
  • Acid, lignin and chlorine free, 100% cotton heavyweight archival paper (314 g/m²)
  • Modern Wall Decor for Living Room
  • Made to Order
  • Custom trimmed
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How to Get the Maximum Returns With Financial Planning?

How to Get the Maximum Returns With Financial Planning?

Believe it or not, financial planning is one of the important aspects of an individual’s life. Financial planning is a process of managing your current assets and earnings to make sure that you get peace of mind during emergencies or retirement. You can easily manage your future liabilities if you have proper financial planning done during the early years. There are several ways in which financial planning can be done.

Hire an Experienced Financial Planner

A financial planner or advisor is a professional who assists the clients in planning their financials to help them get better return on investments. He or she can suggest you the best ways to invest your money so as to get a higher percentage of return. You may be thinking of investing money in the banks as most of the banks offer good interest rates. You should know that financial advisors can help you get better returns as compared to interest paid by the banks to customers. This is the main reason why people hire professionals for financial planning.

financial planning
financial planning

A good financial advisor may have the right knowledge and experience in handling all your investments. Usually, the rate of return would depend on the different types of investment policies, economy of the locality, and the amount invested. A person having the right kind of expertise can help you get a higher gain. Role of a financial planner includes minimizing the risk and maximizing the gain.

If you want to save money on taxes, you can make proper investments. You can talk to the consultants and get a tax shield and avail the tax benefits by investing in relevant schemes. Whether you need help with short term or long term financial goals, discuss the requirements with expert professionals and seek advice. Doing the right financial planning can help you achieve your goals without any difficulty.

Consider All the Options for Financial Planning

There are many individuals and companies offering financial planning services. It is advisable to start your financial planning early as it gives you a lot of advantages. Once you choose the right schemes, you can see your money grow every year. You can get complete peace of mind when you plan your finances during the early years of your age.

Financial planning is an important aspect of any individual’s life. Hire a professional financial advisor to help you make the right decisions for financial planning.

Carefree Retirement is a reputed financial planning company that helps clients get the best returns for the money they invest for safeguarding their future.

Article Source: http://www.carefreeretire.in/how-to-get-the-maximum-returns-with-financial-planning/

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STAYING IN FRONT OF YOUR AUDIENCE

STAYING IN FRONT OF YOUR AUDIENCE

Do you ever get the feeling you are being followed? You’re not crazy. You ARE being followed…around the Internet, that is, based upon your search history.

As a marketing for fitness businesses professional, it is my job to ensure I am on top of the latest trends in digital marketing so that I can apply that knowledge to campaigns I am running for my clients. I am used to getting questions that begin with … “that sounds great, but how do I…” followed by a lot of silence while they wait for me to explain how they can incorporate a new trend into their own marketing campaigns. The silence was almost deafening on a recent webinar when I casually mentioned that if you aren’t using retargeting campaigns and look-alike audiences in their campaigns, they are leaving a potential windfall on the table. It honestly did not occur to me that the webinar participants had never heard of these words when they were being aggressively targeted themselves on a daily basis.

Retargeting

marketing for fitness businesses
marketing for fitness businesses

Did you know that only 2% of website visitors purchase on their first visit? That means that 98% of people who visit your website or check out your offer for the first time bail without ever converting into a purchasing client. Sure, that 2% may become long-term, repeat customers, but if you’re letting the other 98% get away without purchasing anything, you are leaving a LOT of money on the table, and not yours.

Advertisers pay thousands of dollars to Facebook, Instagram, Google and YouTube for the opportunity to get in front of potential buyers when they’re actually looking for something to buy. Utilizing pixels, or pieces of code that live on landing pages, advertisers are able to capture your information and essentially follow you around the internet, and present you with opportunities to purchase what you’re searching for. The pool for potential buyers is deep, but so is the sheer number of companies who want to earn their business. This is why you have to ensure you are in front of the consumer when they are ready to purchase.

Let me give you a real life example:

My niece is about to get her drivers permit and she has big (read: unrealistic) dreams of her first car. Last weekend, she asked my sister if she could borrow her laptop to research potential vehicle options and spent over an hour comparing body types and options and researching prices. Apparently, she spent quite some time researching Audi and BMW SUV’s as well as a few more reasonable Honda options.

Fast-forward to that evening when my sister went online to check out her Facebook feed. Lo and behold, there was ad after ad from local car dealerships and pictures of the “way out of her price range” SUV’s my niece had spent the day researching. How in the heck did that happen? She hadn’t researched these cars, why are ads for them showing up in her feed? Simple answer: retargeting from pixels to her computer’s IP address that had captured search history that day.

As most of you know, we specialize in creating fitness challenges for our clients and primarily utilize Facebook as our medium for advertising these challenges. Using Facebook pixels, we are able to capture information from prospects who do not take action on our offer. In this case, we are able to create a custom audience of people who seemed to be interested in fitness, body fat loss or nutrition and target them specifically based on this information. Through a retargeting campaign, we can provide them with more information about the challenges via email as well as provide them with another opportunity to click through to finish registration via additional ads and/or emails as well. If they fulfill the purchase, opt out or the campaign wraps up, the prospect is taken out of the retargeting campaigns. The best part about retargeting your audience, though, is closure. You can be sure you have done everything you could to get the sale before letting a prospect walk away without purchasing.

Look-Alike Audiences

Working hand-in-hand with retargeting campaigns, the look-alike audience is the BEST way to get in front of a cross-section of consumers who exhibit the same buying patterns and interests as current members of your club. How is that even possible? Have you ever had a group of clients that were so amazing that you wished you could have a hundred more just like them? Wish no more. Facebook has made it possible for you to upload a list of your current audience and using an algorithm I won’t even pretend to understand, they are able to create a new CUSTOMIZED audience for you to market to.  You just “tell” them that you want to target people that have the same behaviors.

Both retargeting and look-alike audiences are only two of a plethora of marketing angles that pre-empt an online sale these days. If you would like to get more information about how these opportunities can help your own facility, we would love to chat. Make an appointment with us here to see how Profit Marketing Solutions can help take your company to the next level.

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